Mayans Essays - Maya Classic Period, National Monuments Of Mexico

Mayans When the Spanish began to arrive in Mexico and in Central America in the early 15th century, one of the many civilizations they found was the Maya. The Maya, building upon the Olmec culture, were located in present-day Guatemala, Honduras, Belize, southern Mexico, and the Yucatan Peninsula. Even though they had many similarities, the Maya were separated by language differences. Because of that they were organized into city-states. Since there wasnt a single city-state powerful enough to impose a political structure, the period from 200 A.D. to the arrival of the Spanish was characterized by the struggle of rival kingdoms for dominance. Mayan architectural achievements were remarkable, given the difficulties brought on by fragile soil, dense forest, and a harsh tropical climate. During the Classic period (250-900 A.D.), the largest Mayan cities had populations in excess of 50,000 people. These high populations required them to practice more intensive agriculture, instead of the typical slash-and-burn. The Classic period cities had dense precincts visually dominated by extraordinary architecture. Larger cities had numerous high pyramids, ceremonial platforms, and palaces built on platforms or mounds. The Maya have been called the Greeks of the New World because of their intellectual accomplishments. They were the most advanced in writing, math, architecture, and astronomy of all the Indian civilizations. In math, the Maya developed a system based on three symbols: a dot, a bar, and a shell. The dot represented 1, the bar 5, and the shell 0. The Maya used the concept of 0, 1200 years before anyone in the Old World. Their number system was based on 20 and the value increased from bottom to top. The Maya elite developed a complicated calendar system. There are two main cycles in their calendar; one was made up of 260 days and the other 365. Each day is named from both the 260 and 365-day calendars. Because of this each full day name could only repeat every 18,980 days or once every 52 years. The Maya didnt discover metallurgy until late in the Classic period and used it only to produce jewelry and decorations for the elite. Artists and their numerous assistants cut and filled the stones used for palaces, pyramids, and housing, aided only by levers and stone tools. Each wave of construction represented the mobilization of thousands of laborers. The urban building boom of the Classic period reflected the ability of rulers to appropriate the labor of their subjects. The abandonment or destruction of the major urban cities between 800 and 900 A.D. brought the Classic period to a close. There were probably many causes for this, but no scholarly consensus exists. The destruction of Teotihuacan, in about 750 A.D. disrupted long-distance trade and thus might have undermined the legitimacy of the Maya rulers. Growing population, especially among the elite, led to environmental degradation and falling agricultural productivity. Some scholars have suggested that climatic change contributed to the collapse, but evidence is slight. Regardless of the disputed reasons, there is an agreement that by 900 A.D. the Maya had entered a new era, the Post Classic. Evidence suggests that during the Post Classic central Mexican cultural influence increased among the Maya of Yucatan. Legend has it that the Toltecs of central Mexico, led by Quetzalcoatl, conquered the Maya of Yucatan. According to this legend, a group associated with the god Tezcatlipoca had forced Quetzalcoatl into exile. Quetzalcoatl and his followers moved east, defeating the Maya of Yucatan and establishing a new capital, Chichen Itza. By the end of the 13th century, the Itza were the authority across much of Yucatan. The origins of these people are unclear, but they claimed to be the people of Chichen Itza. The Itza eventually established authority over most of the Yucatan, while many Maya remained independent. The Itza are also believed to have founded the city Mayapan. At its height, Mayapan had a population of about 15,000. But in no way was it as magnificent as Tikal or Chichen Itza. Warfare and rebellion led to the end of the Itza and Mayapan about 1450 A.D. From the fall of Mayapan until the arrival of the Spanish in the 16th century, the Maya returned to the pattern of dispersed political authority. Towns of modest size exercised

The Know-Nothing Party Opposed Immigration to America

The Know-Nothing Party Opposed Immigration to America Of all the American political parties in existence in the 19th century, perhaps none generated more controversy than the Know-Nothing Party, or the Know-Nothings. Officially known as the American Party, it originally emerged from secret societies organized to violently oppose immigration to America. Its shadowy beginnings, and popular nickname, meant it would eventually go down  in history as something of a joke. Yet in their time, the Know-Nothings made their dangerous presence known- and no one was laughing. The party unsuccessfully ran candidates for president, including, in one disastrous effort, former president Millard Fillmore. While the party failed at the national level, in local races the anti-immigrant message was often very popular. Adherents to the Know-Nothings strident message also served in Congress and at various local levels of government. Nativism in America As immigration from Europe increased in the early 1800s, citizens who had been born in the United States began to feel resentment at the new arrivals. Those opposed to immigrants became known as nativists. Violent encounters between immigrants and native-born Americans would occasionally occur in American cities in the 1830s and early 1840s. In July 1844, riots broke out in the city of Philadelphia. Nativists battled Irish immigrants, and two Catholic churches and a Catholic school were burned by mobs. At least 20 people were killed in the mayhem. In New York City, Archbishop John Hughes called upon the Irish to defend the original St. Patrick’s Cathedral on Mott Street. Irish parishioners, rumored to be heavily armed, occupied the churchyard, and the anti-immigrant mobs that had paraded in the city were scared off from attacking the cathedral. No Catholic churches were burned in New York. The catalyst for this upsurge in the nativist movement was an increase in immigration in the 1840s, especially the great numbers of Irish immigrants who flooded East Coast cities during the years of the Great Famine in the late 1840s. The  fear at the time sounded much like fears expressed about immigrants today: outsiders will come in and take jobs or perhaps even seize political power. Emergence of the Know-Nothing Party Several small political parties espousing nativist doctrine existed in the early 1800s, among them the American Republican Party and the Nativist Party. At the same time, secret societies, such as the Order of United Americans and the Order of the Star-Spangled Banner, sprang up in American cities. Their members were sworn to keep immigrants out of America, or at least to keep them segregated from mainstream society once they arrived. Members of established political parties were at times baffled by these organizations, as their leaders would not publicly reveal themselves. And members, when asked about the organizations, were instructed to answer, â€Å"I know nothing.† Hence, the nickname for the political party that grew out of these organizations, the American Party, formed in 1849. Know-Nothing Followers The Know-Nothings and their anti-immigrant and anti-Irish fervor became a popular movement for a time. Lithographs sold in the 1850s depict a young man described in a caption as Uncle Sams Youngest Son, Citizen Know Nothing. The Library of Congress, which holds a copy of such a print, describes it by noting the portrait is representing the nativist ideal of the Know Nothing Party. Many Americans, of course, were appalled by the Know-Nothings. Abraham Lincoln expressed his own disgust with the political party in a letter written in 1855. Lincoln noted that if the Know-Nothings ever took power, the Declaration of Independence would have to be amended to say that all men are created equal except negroes, and foreigners, and Catholics. Lincoln went on to say he would rather emigrate to Russia, where despotism is out in the open, than live in such an America. The Partys Platform The basic premise of the party was a strong, if not virulent, stand against immigration and immigrants. Know-Nothing candidates had to be born in the United States. And there was also a concerted effort to agitate to change the laws so that only immigrants who had lived in the U.S. for 25 years could become citizens. Such a lengthy residency requirement for citizenship had a deliberate purpose: it would mean that recent arrivals, especially the Irish Catholics coming to the U.S. in great numbers, would not be able to vote for many years. Performance in Elections The Know-Nothings organized nationally throughout the early 1850s, under the leadership of James W. Barker, a New York City merchant and political leader. They ran candidates for office in 1854, and had some success in local elections in the northeast. In New York City, a notorious bare-knuckles boxer named Bill Poole, also known as Bill the Butcher, led gangs of enforcers who would fan out on election days, intimidating voters.   In 1856 former president Millard Fillmore ran as the Know-Nothing candidate for president. The campaign was a disaster. Fillmore, who had originally been a Whig, refused to subscribe to the Know-Nothing’s obvious prejudice against Catholics and immigrants. His stumbling campaign ended, not surprisingly, in a crushing defeat (James Buchanan won on the Democratic ticket, beating Fillmore as well as Republican candidate John C. Fremont). End of the Party In the mid-1850s, the American Party, which had been neutral on the slavery issue, came to align itself with the pro-slavery position. As the power base of Know-Nothings was in the northeast, that proved to be the wrong position to take. The stance on slavery probably hastened the decline of the Know-Nothings. In 1855, Poole, the partys main enforcer, was shot in a barroom confrontation by a rival from another political faction. He lingered for nearly two weeks before dying, and  tens of thousands of spectators gathered as his body was carried through the streets of lower Manhattan during his funeral. Despite such shows of public support, the party was fracturing. According to an  1869 obituary of Know-Nothing leader James W. Barker in the New York Times, Barker had essentially left the party in the late 1850s and threw his support behind Republican candidate Abraham Lincoln in the election of 1860.  By 1860, the Know-Nothings Party was essentially a relic, and it  joined the list of  extinct political parties  in America. Legacy   The nativist movement in America did not begin with the Know-Nothings, and it certainly didn’t end with them. Prejudice against new immigrants continued throughout the 19th century. And, of course, it has never ended completely.

A Life With Three Marriages English Literature Essay

A Life With Three Marriages English Literature Essay In the book Their Eyes Were Watching God by Zora Hurston, marriage plays a big role in the story. The main character, Janie, get married three times in her lifetime. Janie is a very attractive woman and practically can get who she wants, but she is looking for a special somebody. Most people get married once, but Janie just couldn’t find the right person to spend the rest of her life with. Janie uses a peach tree as her symbol for a perfect man. Janie lives a life of uncertainty. She wishes to be married to her peach tree, but she cannot seem to run into him. Janie isn’t afraid of waiting for her ideal husband. Janie goes from marriage to marriage trying to find not only the perfect soul mate, but she also wanted to find herself. Janie had a hard time trying to be who she really is when she had her grandmother choosing her husband for her. Janie’s mother and grandmother had such a difficult life. Janie has her grandmother to take care of her, but she cannot do t hat forever. Janie’s grandmother pushed Janie to limits because she wanted Janie to have a life that wasn’t like her own or her mother’s. The theme of this story is love comes with compromise and honesty in a relationship. Marriage promises change, but it will remain loveless without equality and respect. Janie’s first marriage with Logan Killicks fails because Logan and her grandmother neglect to display any respect for what Janie wants out of a marriage. Janie’s grandmother’s selfish act contributed to the marriage because she forces Janie to marry Logan for the sake of her own comforts rather than Janie’s. As stated in the book, â€Å"So you don’t want to marry off decent like, do yuh? You just wants to hug and kiss and feel around with the first one man and then another, huh? You want me to suck the same sorrow yo’ mama did, eh? Mah ole head ain’t gray enough. Mah back ain’t bowed enough to suit yuh!â € (13-4). This quote shows how much her grandmother doesn’t want her to have the marriage she wants. Janie wants the hugs and the kisses, which is what makes her dream marriage seem so incredible. Janie wants to marry because she loves that person, she doesn’t want to marry out of convenience. Janie’s grandmother lived in a time where love didn’t exist and that is what makes her push Janie to marry Logan. During those times it was hard to find a marriage between African American women that contained love. Logan further aggravates the marriage because he expects Janie to show her appreciation for what he has done for her. Logan feels that he does Janie a huge favor by marrying her, but in all actuality, Janie is miserable. Logan has no respect for Janie’s feelings. Although Logan tries to be polite to her there is no sincerity in what he does because he just doesn’t care. Again Logan feels he’s doing Janie a favor. As Boston Globe s taff member, Renee Graham, writes about an interview by Valerie Boyd, she reveals that Hurston writes from experience, â€Å"She often worked as a maid and may have endured an abusive common-law marriage to a man who, Boyd posits, may have provided bitter inspiration for the cruel Logan Killicks in â€Å"Their Eyes Were Watching God.† (Hurston, who married not wisely but often, officially had three husbands. Writes Boyd, â€Å"Zora was afraid that matrimony would only widen her hips and narrow her life.†).

BA_Assignment_1_Marketing_Essentials_2012_2013 Essay

BA_Assignment_1_Marketing_Essentials_2012_2013 - Essay Example the various definitions of marketing that are there, the most prominent as well as well accepted ones are given by Chartered Institute of Marketing (CIM) and American Marketing Association (AMA). On the other hand, the American Marketing Association (AMA) has defined marketing as ‘activity, set of institutions, and processes for creating communication, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’ (AMA, 2007). Again, eminent marketing gurus such as Kotler and Armstrong has been of the opinion that marketing is ‘the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return’ (2008). Thus in the light of what the most eminent associations as well as personalities in marketing have opined, it becomes clear that marketing is basically a holistic process that includes a lot of processes as well as functions. However, whatever the number or for that matter purview of the functions be, the ultimate end that marketing serves is basically value for customers, clients, partners, and society alike. Thus, apart from the varied functions marketing serves, generation of value through the process of marketing is the ultimate end it serves. Among the basic concepts that marketing takes into consideration, needs, wants and demand are of paramount importance (Abu & Kamarulzaman, 2009). The basic premise of marketing is verily dependent on these three terms since it is the proper understanding of needs, wants and demand of the marketer’s target customers that leads to successful marketing efforts on the part of the marketer. Also, the product or service on offer by the marketer is of immense importance. Given that the concept of modern marketing revolves not around the product but around the customer, marketing efforts should focus on the needs, wants as well as demand of customers and use these pieces of information to

Building Teams and Resolving Conflict Essay Example | Topics and Well Written Essays - 750 words

Building Teams and Resolving Conflict - Essay Example Furthermore, conflict resolution is a critical aspect of businesses in the contemporary world. This is owing to the fact that there is increased diversity in the workplace resulting to increased chances of conflict. An effective manager will have the solution to conflicts arising in the workplace. If he fails to do so, he will have failed his duty as a manager. This paper discusses some of the major reasons behind managers’ failures. One of the salient reasons for manager’s failure is poor communication skills. Managers who are passive communicators fail to pass the message across to their employees that reflect in poor performance that may eventually lead to failure (Dotlich and Cairo, 2007). Ineffectual managers tend to have poor communication skills as they do not listen to what the employees have to say and do not share their thoughts with them (Gallos, 2008). Decisions made by such managers are unilateral and employees cannot express their dissatisfaction and this impacts negative on the entity’s performance. There are those managers that lack authority and may fail to apply influential skills to face the problems in the organization. Managers who do not address the attitudes and feelings of employees are likely to fail as they face looming resistance from the employees. Conflict among employees is inevitable and managers should be prepared to deal with such situations once they arise. Employee conflicts have been an increasing phenomenon in the modern world owing to increasing diversity in the present times (Moley, Pietri and Mosley, 2010). If managers do not have the skills to handle employee conflicts effectively, they will fail as the work place will become chaotic and this will adversely affect the manager’s performance. Precisely, the way a manager handles conflict determines whether they will succeed or fail. A considerable number of managers experience flourishing

A Holiday Deconstruction :: essays research papers

A Holiday Deconstruction By RA   Ã‚  Ã‚  Ã‚  Ã‚  Everyone looks forward to holiday entertainment. Jordan has faithfully kept the tradition of mounting a holiday show for the entertainment of the student body, staff, and students parents. Notice how à ¢Ã¢â€š ¬Ã…“communityà ¢Ã¢â€š ¬? does not follow à ¢Ã¢â€š ¬Ã…“staff.à ¢Ã¢â€š ¬?   Ã‚  Ã‚  Ã‚  Ã‚  Anyway, after watching the show A Holiday Celebration I was appalled by the misuse of Christmas themes. So many things were wrong with the show. First off, the Ghetto Holiday Skit: ità ¢Ã¢â€š ¬Ã¢â€ž ¢s starts off as a predictably funny opening between two half-witted burglars who take too long too enter the damn house, and when they do, they have the audacity to continue (discussing) or alluding the window. What completely destined a potentially comical skit was the sexual insinuation that shamelessly demoted those with an alternate lifestyle to objects of derision if anyone with a social conscious saw the skit; they had to notice the aforementioned.   Ã‚  Ã‚  Ã‚  Ã‚  Secondly, the Santa Claus bit: Okay, I will give you this: we all need comedy in our lives. However, do we need comedy at the expense of other? Ask yourself this, how did overweight people feel about being made fun of? à ¢Ã¢â€š ¬Ã…“Damn these childrenà ¢Ã¢â€š ¬? Do we need children to be damned more than they already are. I mean, what is wrong with this? We grow up believing St. Nick exists but do we need to also believe that he is a drunk who holds grudges against kids? Think about it.   Ã‚  Ã‚  Ã‚  Ã‚  Third, the models: lack of professionalism on their part. Who models their own style? (Own clothes) But hey, at least they incorporated à ¢Ã¢â€š ¬Ã…“bigà ¢Ã¢â€š ¬? people.   Ã‚  Ã‚  Ã‚  Ã‚  The two main problems with the show or any Jordan shows is the lack of diversity. Jordan is a tapestry of diverse cultures, yet only one is predominantly represented onstage. If youà ¢Ã¢â€š ¬Ã¢â€ž ¢re intelligent, you might figure which group of people! If we preach diversity, lets practice it, please. The other problem is the gospel singing.

Gourmet Foods Essay

Introduction: Gourmet bakers and sweets is the top food retail chain of Lahore. Lahore is the second largest city of Pakistan fabled for its customer aliment and amorousness for eating. Gourmet is the number one brand in the market of bakers and sweets due to its quality and valuable services. Before 1984, Mr. Nawaz Chattha was the employee of the Shezan bakers at the post of manager. While he was doing his job, he decided to start his own business separately because he was proficient dealer, a technical supporter and maintained check and balance in every branch. Mr. Nawaz Chattha started his business from one out let in Muslim Town with bakers in 1987. After seeing the profitable result he decided to introduce new product like sweets, milk, and ice-cream and gourmet cola. In continuous success of gourmet in providing quality service and products for the health and happiness of all family, Gourmet also started a family restaurant. Since the emergence of Gourmet bakers, it has shown explosive annual growth of more than 25% in its business. It has 1700 employees working in its all departments. It has around 95 branches and will enhance its coverage to One hundred branches making it The Largest Bakers and Confectionaries of the city as well as the country. Company Name- Gourmet Bakers & Sweets (PVT) limited. Gourmet is a private limited liability company and the information regarding its share is as follows: Registered office address: 9/D Faisal Town Lahore. Authorized Capital: 20,000,000. Paid up Capital: 50,000. CEO name: Ch. Muhammad Nawaz Chattha. CEO Address: 9/D Faisal Town Lahore. Incorporation Date: January 9, 1996. Authorized Capital Share: 200,000. Paid up Share Capital: 500 Authorized PER Value: 100 Paid up PER Value: 100 Vision: â€Å"We are a bakery company with one goal in mind to meet the needs of our customers we focus on our customers as our clients.† Mission Statement: â€Å"To provide delicious, wholesome baked foods without sacrificing health and well-being.† Company Objectives: Objectives are the guidelines which direct toward the chosen destiny. The objectives of the Gourmet are marketing objectives which are as under: 1. To build profitable customer relationship by delivering superior value. 2. To provide such products those can increase targeted markets. 3. To become a leader in the bakery and confectionary industry. 4. To provide the quality products to the target market. GOURMET Logo: Organization Structure of Gourmet: Business Portfolio of Gourmet: Portfolio Analysis (B.C.G. Matrix): Star: Gourmet bread and other bakery Pro ducts come under star as they have a high relative market share and high growth rate. They are in maturity stage of its product life cycle. Cash Cow: Gourmet Cola, Gourmet Water and Dairy Products are Cash cow products for Gourmet as they have a low market Growth rate and a high relative market share. Question Mark: Gourmet new products like Dry Milk and the same for Tea as well come under Question mark. Or any other new product that Gourmet offers or is planning to offer will come in question mark category. Dogs: Gourmet Roll and Samosa Patti have a low market Growth rate and a low relative market share therefore, these products come under Dogs and therefore Gourmet has discontinued the production of these products. Marketing Planning: Gourmet follows the company strategies which are inline with the company’s goals and recommendations. It position it self as a leader in bakery products in Lahore. Before making any plan it considers its impact on its current customers, environment and competitors’ response. It also considers current threats with in the market like loosing market sale, brand image etc before making any plans. Gourmet focuses on all the available opportunities in market related to its business like launch on gourmet cola, milk ice-cream. Once it decides its main objectives and issues then it steps forwards to the action plan which consists of detailed schedule of the entire task and their budgets. Once Gourmet finalizes its plan it implements its plan and keeps on checking its performance to control its out come. Marketing implementation: After having a detailed discussion and planning gourmet comes towards the implementation phase of their marketing strategies. In implementation the company’s formal organizational structure plays and important role. Managers not only focus on short term profits but they also consider long run market building objectives. On the other hand company also considers its culture in implementing a plan. Marketing Control: Gourmet focuses on two types of marketing controls operational and Strategic. In operational controls it checks that all the operations are in line with the current marketing strategies. Where as strategic controls focuses on long run and check the long run performance of the company. It also have an internal audit department which keeps a strict checks not only on its financial performance but also on its procedures and controls which effect in every day performance. The Marketing Environment: The Company’s Macro Environment: P.E.S.T. Analysis Political – meeting all the policies and working under the political stabilities Economical – focusing the income levels of targeted customers Social – the social class we have targeted are: Technological– accepting and using the innovations in technology for production Demography – gourmet deals with a variety of demography. It caters all kind of age groups starting from children to adults. Culture – Gourmet keeps it self in line with the local culture of Lahore. It provides different products according to local festivals events and Religious days. Lower medium Middle medium Upper medium Lower upper Upper upper The Company’s Micro Environment: Market Intermediaries Gourmet does not have any major market intermediaries as it produces and sale it products it self. It does contact market intermediaries for supply of raw materials, and products like Coca cola, Jams, Ketchup, and Juices etc. Competitors If you look at Gourmet Foods, it is a clear market leader but still Gourmet has competitors. Nirala and Shezan bakers are the competitors of Gourmet as these are the only few stores who are catering the same market as gourmet is going. They also have well established brand name and image. They are fully equipped with latest technology and manufacturing plants, but these competitors are only targeting small segments of the market. They are not upgrading themselves that is why in the race of capturing market they are staying behind the market leader â€Å"Gourmet†. Suppliers Local dairy Farms. Whole sellers. Market intermediaries. Customers Customers of Gourmet are End user of the product mostly. They buy to consume the final products and services. Customer Relationship Management The Product/Market Expansion Grid: Marketing Objectives: Goals and targets have to be monitored and met, competitor strategies analyzed, anticipated and exceeded. Through effective use of market and marketing research an organization should be able to identify the needs and wants of the customer and try to delivers benefits that will enhance or add to the customers’ lifestyle. Marketing Strategies: Gourmet bakers adopted customer’s oriented marketing strategies to attract customers as much as it can. Gourmet bakers follow differentiation strategy such as strategy emphasizes the product that is unique in the industry provides distinct advantages to the bakers. One of the prominent marketing strategy of gourmet bakers is focusing on special classes of customers like gourmet bakers is focusing on upper class, middle class as well as the lower class. Marketing Channels and Supply Chain Management: The gourmet sell there goods directly to the final user. Gourmet channel decisions directly effect other marketing decisions. Due to using on marketing channels it reduces the cost. Gourmet sales force and communication decisions depend upon how much persuasion, training, motivation and support its channel partner needs. Monopolistic Competition: Gourmet faces Monopolistic Competition in the market. There are many buyers and sellers who trade over a range of prices rather than single market price. Every Seller tries to differentiate its product to gain competitive advantage and to justify its price difference. Budgeting: Budgeting plays an important role in any plan. If a plan is not financially feasible there is no benefit to be gained from all other procedures. In Budgeting process Gourmet spends 40% of its target budget on the refurbishing of the bakery. 55% of the budget is allocated in the manufacturing of its products. 5 % of the budget is allocated to promotional activities. Gourmet focuses on an affordable budgeting method. Control: Controls are very crucial for the success of any project. Gourmet implements high quality controls through its total quality management department. Gourmet uses team based approach for new projects by using these approach tighter controls will be implemented and performance can be monitored on every step. Critical Issues: Political instability and economic conditions of the country are immensely affecting the business sector in the country. Threat of Bomb attacks in any crowded place due to Terrorism also imposes an effect which leads to decreasing sales of the business as people now think before coming out of their homes. Furthermore, terrorist activities are weakening the Pakistan economy day by day. Such kind of issues may impose a bad effect on the Gourmet business in the future Recommendations: Gourmet must use new technology like Information system to centralize its Database as its service and data requirement will greatly enhance it will need processes like Data ware housing and data mining. It can also improve its security measures by implementing security cameras Up to date scanners radio frequency bar code readers (RFID’s) will improve its departmental services efficiently and effectively. Gourmet should also work for enhancing the parking area. Gourmet should also do work for innovation in products and for the atmosphere of its stores. Gourmet Bakers have their branches only in Lahore which is the drawback of their marketing strategies. The company should also open its outlets in other major cities and spend capital on advertising the company in those cities. The company is not planning for the loyalty of its customers. They should give discounts to its regular customers in this way the customer sincerity with the company will grow. Gourmet has not advertised themselves through media; they should have adopted some other sources of advertisement such as banners, newspapers, TV channels to cater the market. Recently it has started its promotion on â€Å"City 42†.